To no one’s surprise, mobile is a major aspect of “The Digital Economy”

“Personal computers might have heralded the rise of the digital economy, but it is mobile devices – principally smartphones – that have sent it into another dimension, helping to embed technology into almost every aspect of our lives.”   This blunt, unarguable statement forms the opening of the lead article in a special report called “The Digital Economy,” which appeared as a supplement in The...

What Travelers Really Want From Their Mobile Experience

Nobody travels without their smartphone, but to what extent do travelers truly rely on their mobile devices when researching their trips, booking their flights and accommodations, traveling to their destinations, enjoying their trip, and sharing the experience after they return home? The answer, as it turns out, is complex, encompassing both the diverse emotional states that people are in at every...

A Look at the State of Mobile in 2015

With mobile adoption growing and mobile sales making up larger portions of retail revenue year-over-year, it is clear that mobile is disrupting how users behave in personal and transactional settings. The vast majority of consumers today own a smartphone and carry it at all times, relying on their mobile devices for everything from personal entertainment to online shopping. Usablenet’s newest...

6 Tips: How to Design for Traveler Emotions On Mobile

In the last year, travel ranked as the second largest U.S. growing industry, in which time we've seen traveler behaviors rapidly change on mobile. Through current UX research, we uncovered six emotional states the traveler goes through, and corresponding UX actions brands can take to improve the experience. Download our Checklist for tips on how your brand can design better for traveler emotion...

Industry Bites | February 2015 | Issue 2

In this issue, read about consumer demands for mobile-first strategies, B2B brands' shortcomings on mobile and modern mobile travelers' expectations. twttr.conversion.trackPid('l5lp2', { tw_sale_amount: 0, tw_order_quantity: 0 });

3 Lessons for Mobile Business Success

By: Julian King (Senior VP of Marketing and Corporate Development, Xoom)   Nine years ago, I first used a web application to send money to my mother overseas. From San Francisco, I was able to select an amount and destination in a few clicks of the mouse, and in two hours my mother had cash delivered to her door in Kingston, Jamaica. At the time, this was technologically amazing and the pinnacle...

Industry Bites | February 2015 | Issue 1

In this performance-themed issue, read about retailers' lackluster performance on mobile, why current brand experiences are dampening mobile users' enthusiasm, and how brands can leverage cart abandonment.

How to Ask for Performance as a Requirement

By: Roland Campbell, Director of Solutions Engineering, Usablenet   Every marketer or product owner knows the challenge of increasing conversion, order value or channel revenue across any or all digital properties. Accomplishing the goal of driving the right metrics up, and eliminating the causes of poor experiences that lead to bounce rates or cart abandonments often require a spectrum to actions...

Industry Bites - January 2015

In this issue, read about: mobile predictions for 2015, the future of the IoT phenomenon, and the tremendous growth of task-oriented app usage.

Industry Bites - December 2014

In this issue, read about: mobile's success on Black Friday weekend, holiday travelers' frustrations on mobile and the predicted trajectory for wearables.

U-Campaign demo

Usablenet created U-Campaign to give brands the flexibility to create mobile and multichannel campaigns and update content as needed. Watch this short video for an idea of how U-Campaign can enhance your marketing and mobile strategies.

The Modern Mobile Traveler and how brands can connect with them better

The holiday season is here and people will travel to get to their families or to exotic beaches. Are brands offering travelers high quality, personalized mobile experiences? 2014 marked a shift in consumer mobile behavior. The modern traveler spends on average 35% of their time looking for travel content on their mobile devices, and expects prominent calls to action, personalized content and quick...

Industry Bites - November 2014

In this month’s newsletter, read about: millennials’ mobile demands and growing buying power, the currently hazy outlook for mobile payments, and what B2B brands can learn from B2C mobile strategies.

Case Study: Selfridges

Year after year, Selfridges is named Best Department Store in the World by Intercontinental Group of Department stores. In participation with Usablenet, Selfridges created a mobile experience to bring the luxury of the Selfridges brand into the hands of their customers all around the globe. To learn more about Selfridges' multichannel strategy, download our case study. DOWNLOAD THE CASE STUDY...

Case Study: Liz Earle

Liz Earle, a leading British retail brand of beauty and health products, extended its platform to mobile services to connect with more shoppers. The brand partnered with Usablenet to create a unique and creative mobile site focused on customer service.  DOWNLOAD THE CASE STUDY HERE

Case Study: Hard Rock

Hard Rock International is one of the world’s most recognizable brands, known for its cafes and hotels/casinos, for having the greatest collection of music memorabilia on the planet, as well as its collectible fashion and music-related merchandise. Hard Rock wanted a unique mobile solution to complement its status as a global entertainment brand; a mobile site consistent with its international...

Six Tips for Better Mobile UX

  As the mobile market has matured, consumers increasingly expect elevated mobile experiences where they can complete tasks quickly and easily, but are well-designed.   Our whitepaper, "Six Tips for Better Mobile UX," provides workable suggestions to improve your brand's mobile experience. DOWNLOAD THE WHITE PAPER HERE

Making Mobile Work for Utilities

Users’ high expectations on mobile are growing alongside widespread mobile adoption. Meeting these expectations and creating dynamic experiences to engage the mobile customer are key to ensuring customer satisfaction and building loyalty. This is especially imperative for the Utility industry. While mobile traffic to Utility sites has doubled in the last year (J.D. Power), over 40% of utilities do...

Four Principles that Guide Design for Mobile Experiences

UX is a key differentiator in mobile experiences. One of the best ways to create customer delight is to provide an exceptional user experience across channels, products and services. Delight is achievable, because UX relates to the emotion and connection a user feels when using an application. In this webinar, Adrian Green, Director of UX at Usablenet, the leading mobile technology...

Case Study: SurfStitch

Australian online sports apparel and fashion retailer, SurfStitch is the world’s largest online sports apparel and fashion retailer. The company represents more than 500 brands and offers its fashion-conscious 15-35 year old customers a choice of over 20,000 products across a number of different genres, including surf wear, sportswear, street fashion and accessories. SurfStitch realized early in...