B2B UX Research: Who's Getting it Right in B2B E-commerce?

Over the past few years, we’ve seen drastic advancements in mobile usage and overall capabilities that have revolutionized the customer experience. And yet, B2B companies are still lagging in adopting mobile. Many believe that B2B interactions are too complex for mobile and that the majority of B2B buyers prefer desktop, but these are common misconceptions. According to a 2014 Google study on the B...

Dell and Usablenet Announce Partnership to Deliver End-to-End Solutions for Mobile

We’re thrilled to announce that nearly a decade after first becoming a Usablenet client, the partnership between Usablenet and Dell has been strengthened by Dell Services becoming a systems integrator for Usablenet implementations. The partnership adds Usablenet’s technology platform to Dell’s end-to-end solutions, making it possible for Dell to help customers build and implement mobile sites,...

Holiday shopping tips for the digitally challenged

By Stephen Chukumba, Senior Project Manager I know it’s mad early to be talking about holiday shopping, but luck favors the prepared.  Nearly everyone is familiar with Black Friday. It’s the biggest shopping day of the year, where retailers slash their prices and shoppers act as if the world is coming to an end.  There have been countless stories of people being trampled – trampled when store...

Dressbarn Set the Bar High: Mastering Mobile with U-Campaign

It should come as no surprise that the most successful mobile sites are flourishing because they have found a winning recipe, designing with the user experience as the driving force. This idea was exactly what Dressbarn set out to accomplish while creating Dressbar. While not a standalone site, Dressbar is the “destination for dresses” within the overall Dressbarn experience. Paul Stonick, Senior...

Boost Customer Engagement: How Dressbarn Took Control of Mobile

While every brand aims to achieve a great customer experience, many of the most successful brands are betting on mobile. Marketers must find new and interesting ways to incorporate mobile into their customer strategy and offer great experiences across all channels.  Dressbarn understands this challenge. It recently launched Dressbar an extension of their brand, giving their customers the full...

Industry Bites | September 2015

In this issue, read about holiday shoppers' 2015 mobile demands, the trouble with Responsive Web Design, and the travel industry's struggle to get personalization right on mobile.

Looking ahead to the 2015 holiday shopping season

In a few months, the retail world will be abuzz with the annual sales-stimulating holiday shopping season.  If you are involved in the retail shopping industry, you will likely be working a lot harder, preparing your business for the madness to come.  If your company has an online presence, you will likely be crafting email blasts and a string of jaw-dropping promotions, and trying to enhance your...

Usablenet Assistive and the Department of Transportation’s Mandate on Web and Kiosk Accessibility

By Josef Pevsner, Business Development Executive Today, the internet has evolved beyond the imagination of anyone who first witnessed its creation and rise in the 80’s and 90’s.  The early drafters of ARPANET in 1969 likely never considered how this technology would transcend communication, commerce and education, and the incredible societal growth that would occur as a result.  You can use the...

B2B and the Shift to Mobile

B2B buyer behaviors are evolving and becoming more mobile-centric. Before the advent of the Internet, “B2B buying decisions were disciplined, rigorous, process-based, and rational”.  B2B buyers used to make their purchase decisions based on their relationship with the seller and the knowledge of their products, rationally comparing them with the options they were aware of. Digital technologies...

Assistive Technology. Why Bother?

By Leah Ryz, User Experience Research Lead What is assistive technology? Over 1 billion people in the world have some form of disability. This equates to 15% of the world’s population. And what’s more, from this number, between 110-190 million people find that this significantly impacts their ability to function. Walking to the shops, tying up shoelaces, booking trips or shopping online. These are...

Mobile Disruption in Financial Services - Infographic

Growing mobile user expectations are driving more startups in financial services and disrupting the industry as a whole. Mobile usage in Financial Services is rising, but mobile adoption across sectors is not uniform.  Banks are progressing more quickly, with 39% of people indicating they deal with their bank on a mobile device, as opposed to 19% of people who say they deal with insurance on a...

Industry Bites | August 2015

In this month's issue, get insight on what brands are still getting wrong with m-commerce, on the possibilities for mobile payments and on the potential Google's Eddystone presents for beacons and the Internet of Things.

Infographic - Mobile Apps - Need-to-Know Info

Users today spend over 85% of their time on mobile in apps and, on average, have 36 apps on their mobile devices. Today, people rely on apps to accomplish several goals: sharing on Social Media, checking weather forecasts, using home banking and shop their favorite products. According to recent reports, 1 in 2 users turn to apps to make purchase decisions, and 1 in 4 shop on a retailer’s mobile...

Disruption in Sight for Postal Services and Beyond

The postal services industry has been largely tested by new mobile technology and the impact it’s had on consumer expectations. As an industry that’s been deeply reliant on traditional practices, current digital demands are pushing postal providers out of their comfort zone. It’s clear that current technological advancements have been steadily disrupting postal services, but no industry can remain...

Mobile Apps - Ebook

In 2015, mobile accounts for approximately 30% of all e-commerce transactions, one-quarter of which are driven by apps. Often dismissed as primarily an engagement tool, mobile apps are growing in popularity among mobile shoppers. In the US, mobile users spend 6x longer in apps than on mobile websites, while 65% of the time spent on mobile in the UK every day happens in apps. Today, mobile apps...

Fact Sheet - Improve Mobile Conversions with these UX do's and don'ts

As the mobile market continues to develop, consumers are increasingly expecting seamless mobile experiences that are well-designed and provide quick and easy task completion.  Created by mobile experts, our "Improve Mobile Conversions with these UX do's and don'ts" fact sheet exposes best-in-class mobile solutions that drive conversion.   DOWNLOAD FACT SHEET HERE

Industry Bites | July 2015

In this issue, get insights on how and when to leverage mobile apps, the growing potential of B2B in 2015 and the implications of deep-linking on seamless cross-channel experiences.

Factsheet - Web Accessibility

The Internet provides the majority of consumers with endless information and the ability to make seamless transactions. However, an estimated 1 billion people live with disabilities that often bar them from enjoying the full range of features our digital society offers. Brands that do not embrace accessibility and provide tools to help even the disabled browse effectively risk excluding a...

Mobilegeddon – Tempest in a Swimming Pool

By: Roland Campbell, Director of Solution Engineering   Like many hyped tech problems, Mobilegeddon was more media frenzy than disaster. Mobilegeddon was a name given to the search ranking change Google announced on March 21st. For the first time Google was very detailed in the specifications for the impact of its new search algorithm.  If you did not have a “mobile friendly” site, your search...

Industry Bites | June 2015

In this issue, take a look at the holiday shopping forecast for 2015, the opportunity in holiday retail for wearables and mobile payments, and the significance of "mobile friendly."