6 Key Takeaways from Google I/O

By: Roland Campbell, Director, Solutions Engineering   The quality of presenters and topics at Google I/O is the highest I have ever seen at a business conference. Having attended most of the big conferences, including those hosted by Microsoft and Gartner, I found the technical depth at Google I/O to be mind boggling. This conference was different from others in intensity and in its pure content,...

Webinar: Customer Experience Strategies to Win in a Digital World

Customer Experience is an oft-overlooked source of competitive advantage. Increasingly, empowered buyers have come to expect certain levels of service and support from the brands they frequent. Businesses that register this and scale with customer-centricity in mind will naturally develop a competitive advantage both within and beyond the brand’s industry. While nearly half of CX professionals...

How Mobile Informs Travel Decision-Making

For both leisure and business, the modern traveler stays plugged in. If we break the entire travel experience down into three phases—pre-travel, during, and post-travel—there is one common denominator that ensures the ease of travel: online mobility. The traveler is, by definition, mobile. Throughout the actual journey mobile devices are the most accommodating for navigation, check-ins,...

Is Your Mobile Site Up to Speed?

Each year, consumers grow increasingly dependent on mobile devices. As customers are given 24/7 access to brands, it is essential to ensure mobile sites are properly optimized for every device. When mobile performance fails to meet user expectations, customer loyalty, satisfaction and recommendations are negatively affected. To increase online interactions and bolster accessibility, brands must...

Tablet Growth- What to Expect

In 2013 tablet sales exploded, increasing an impressive 68 percent to reach 195.4 million units worldwide. With global sales expected to hit 1 billion units by 2017, it has become essential for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement. Concurrent increases in tablet sales, coupled with general...

Infographic - Tablet growth: What to expect

In 2013 tablet sales exploded, increasing an impressive 68% to reach 195.4 million units worldwide. With global sales expected to hit 1 billion units by 2017, it has become essential for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement. Download our Infographic.

Beacons Connect Brands to Sales and Better Customer Engagement

Retailers are increasingly turning to beacon technology to bridge physical and digital experiences through driving contextual engagement. Beacons are creating possibilities for location-based marketing, making it easier for brands to interact with consumers in a more personalized manner. Electronic beacons are small wall-mounted units that transmit a Bluetooth Low Energy (BLE) signal that any...

Spotlight on U-Campaign for Mobile Marketing Flexibility

According to eMarketer, mobile commerce represented $41.68 billion of the total $262.3 billion of e-commerce sales in 2013. Up 68.2% from 2012, mobile in 2013 accounted for 16% of total e-commerce sales. While currently one in every six online dollars is spent via mobile device, mobile influences 36 cents of every dollar spent in the store.  E-commerce is growing five times faster than traditional...

Assistive and Mobile Accessibility

In a world in which over a billion people live with some form of disability, organizations need to consider making the digital experience available to everyone as a priority. According to the CENSUS Report, 1 in 5 people have a disability in the US and there are 11 million disabled people in the UK. The Internet has revolutionized access to information. Web accessibility is all about ensuring...

Why Travel Brands Need to Focus on Loyalty and Engagement on Mobile

Usablenet CMO, Carin van Vuuren, recently sat down with Hospitality Technology to discuss how brands are creating captivating experiences for customers across mobile channels. From differentiation to personalization, the travel industry is teeming with riveting strategies that not only increase consumer loyalty, but add value to a brand’s name. In the interview, Carin encourages travel brands to...

Does Web Discrimination Put Your Brand at Risk?

The Web is an interactive, collaborative, and democratic space – for most. But for those living with a disability, the online world often makes it difficult to gain easy access to goods and services. Global Accessibility Awareness Day (GAAD) on May 15 focused the world’s attention on the importance of making technology accessible and usable by persons with disabilities. Brands have traditionally...

Industry Bites - May 2014

In this issue, read about: why every website should be accessible, Mary Meeker's tech predictions, B2B's growth in eCommerce, mobile influence's contribution to ROI, mobile traveler engagement, and more!

Utilities Companies Join the Mobile World

By Chris Werely @chriswerely To satisfy growing customer expectations, mobile continues to be a high priority for utilities companies. I recently attended the Mobile for Utilities Summit in Albuquerque, New Mexico, that brought together leaders of Con Edison, Seattle City Light, Fortis BC, Public Service Company of New Mexico (PNM) and more. A few participating utilities had just launched their...

To Stay Relevant in a Multichannel World, APIs Are a Must

by Jason Taylor, Chief Innovation Strategist and Special Advisor to Usablenet CEO While rushing to board her morning train, your customer finds time to scan the Twittersphere for daily top news stories on her mobile device. Upon arriving slightly late at work, she searches for hotel availability for an upcoming business trip on her desktop computer. Later at home, she cozies up with her tablet...

Industry Bites - April 2014

In this issue, read about: a futuristic app that reads brain waves, the quadrupling of eCommerce, creative engagement with iBeacon, key strategies for mobile growth, tablet experiences, and more!

Case Study: Hard Rock

Hard Rock International is one of the world’s most recognizable brands, known for its cafes and hotels/casinos, for having the greatest collection of music memorabilia on the planet, as well as its collectible fashion and music-related merchandise. Hard Rock wanted a unique mobile solution to complement its status as a global entertainment brand; a mobile site consistent with its international...

Industry Bites - March 2014

 In this issue, read about: Google's foray into the world of wearable tech, mobile traveler behavior, key mobile trends for retailers, tablet strategy tips, and more!

Case Study: Liz Earle

Liz Earle, a leading British retail brand of beauty and health products, extended its platform to mobile services to connect with more shoppers. The brand partnered with Usablenet to create a unique and creative mobile site focused on customer service. 

Five Mobile Trends Brands Should Watch

The ubiquity of mobile devices belies the fact that mobile is still on a growth curve and that the myriad ways in which users employ them are still evolving. As essential as it is for brands to keep pace with their customers’ attitudes and behaviors around mobile, it can also be challenging for a number of reasons. These include: The growth in mobile is rapid and occurring in every geography...

Brits Take to Mobile

It seems there is always a flurry of activity surrounding mobile and tablet usage, so we wanted to take the opportunity to break it down and take a detailed look at what is happening in today’s mobile world. Following up on last week’s post, which took a look at the state of mobile in the US, we turn our attention this week to mobile usage and consumer behavior in the UK. Check out our new infograp...