With over half of B2B customers using smartphones to research
products to purchase for their companies, it’s essential for
business-to-business companies to invest in a mobile-focused future
in order to remain viable in a competitive digital environment.
Download our new infographic and read our five best practices for
B2B Mobile Commerce.
Customer Experience is an oft-overlooked source of competitive
advantage. Increasingly, empowered buyers have come to expect
certain levels of service and support from the brands they
frequent. Businesses that register this and scale with
customer-centricity in mind will naturally develop a competitive
advantage both within and beyond the brand’s industry. While nearly
half of CX professionals...
In 2013 tablet sales exploded, increasing an impressive 68% to
reach 195.4 million units worldwide. With global sales expected to
hit 1 billion units by 2017, it has become essential for executives
at every level to understand the significance of tablets and how
they influence the purchasing cycle and overall consumer
engagement. Download our Infographic.
In a world in which over a billion people live with some form of
disability, organizations need to consider making the digital
experience available to everyone as a priority. According to the
CENSUS Report, 1 in 5 people have a disability in the US and there
are 11 million disabled people in the UK. The Internet has
revolutionized access to information. Web accessibility is all
In this issue, read about: why every website
should be accessible, Mary Meeker's tech predictions, B2B's growth
in eCommerce, mobile influence's contribution to ROI, mobile
traveler engagement, and more!
Hard Rock International is one of the world’s most recognizable
brands, known for its cafes and hotels/casinos, for having the
greatest collection of music memorabilia on the planet, as well as
its collectible fashion and music-related merchandise. Hard Rock
wanted a unique mobile solution to complement its status as a
global entertainment brand; a mobile site consistent with its
Liz Earle, a leading British retail brand of beauty and health
products, extended its platform to mobile services to connect with
more shoppers. The brand partnered with Usablenet to create a
unique and creative mobile site focused on customer service.
Mobile and tablet usage is growing every day. We wanted to take the
opportunity to break it down and take a detailed look at what is
happening in today’s mobile world, focusing on mobile usage and
consumer behavior in the UK. Download our new infographic, intended
to provide an overview of trends we see in this market.
The Internet has gone mobile with consumers
accessing it on smaller and varied screens. To celebrate this shift
to mobile and all that is to come, we have tracked changes in
mobile usage and consumer behavior and turned it into a handy
Usablenet Webinar Series Focus: Tablet UX Tablets are
becoming a key driver of the multichannel customer experience,
facilitating browsing and inspiring transaction 3x more than
smartphones. But what is it about this particular device that
inspires consumers when they're trying to accomplish their goals?
Join Usablenet's Shilpi Dahele for findings from our recent tablet
Providing in-demand digital services to
customers quickly and cost-effectively is becoming an essential IT
task, one that has many leading organizations implementing a
services-based architecture. Yet standard web services can take
years to deliver and with today's multichannel mix of devices and
platforms, meeting the needs of mobile customers is a business
In this issue, read about: the one-handed brand
of UX philosophy for truly addictive app experiences, mcommerce
lessons from NRF's Big Show, mhealth forecasts, the 2013 Forrester
Wave report, and more!
An important opportunity exists for retailers to begin to integrate
mobile into the in-store experience -- or to significantly improve
their efforts -- thereby closing the multichannel loop and
achieving the highest-quality experiences in both customer service
and customer self-service. In order to assess the way consumers
regard in-store technology, Usablenet recently conducted an
Rapid customer adoption of technology is impacting the
customer experience in the store. More than 10% of US mobile phone
owners have used their phone to look up online product information
while shopping in-store. Customers enter a store with a “buy
anywhere, fill anywhere” expectation, assuming a store will offer
the same prices, product options, and services that are online.