Usablenet Assistive and the Department of Transportation’s Mandate on Web and Kiosk Accessibility

By Josef Pevsner, Business Development Executive Today, the internet has evolved beyond the imagination of anyone who first witnessed its creation and rise in the 80’s and 90’s.  The early drafters of ARPANET in 1969 likely never considered how this technology would transcend communication, commerce and education, and the incredible societal growth that would occur as a result.  You can use the...

B2B and the Shift to Mobile

B2B buyer behaviors are evolving and becoming more mobile-centric. Before the advent of the Internet, “B2B buying decisions were disciplined, rigorous, process-based, and rational”.  B2B buyers used to make their purchase decisions based on their relationship with the seller and the knowledge of their products, rationally comparing them with the options they were aware of. Digital technologies...

Assistive Technology. Why Bother?

By Leah Ryz, User Experience Research Lead What is assistive technology? Over 1 billion people in the world have some form of disability. This equates to 15% of the world’s population. And what’s more, from this number, between 110-190 million people find that this significantly impacts their ability to function. Walking to the shops, tying up shoelaces, booking trips or shopping online. These are...

Mobile Disruption in Financial Services - Infographic

Growing mobile user expectations are driving more startups in financial services and disrupting the industry as a whole. Mobile usage in Financial Services is rising, but mobile adoption across sectors is not uniform.  Banks are progressing more quickly, with 39% of people indicating they deal with their bank on a mobile device, as opposed to 19% of people who say they deal with insurance on a...

Industry Bites | August 2015

In this month's issue, get insight on what brands are still getting wrong with m-commerce, on the possibilities for mobile payments and on the potential Google's Eddystone presents for beacons and the Internet of Things.

Infographic - Mobile Apps - Need-to-Know Info

Users today spend over 85% of their time on mobile in apps and, on average, have 36 apps on their mobile devices. Today, people rely on apps to accomplish several goals: sharing on Social Media, checking weather forecasts, using home banking and shop their favorite products. According to recent reports, 1 in 2 users turn to apps to make purchase decisions, and 1 in 4 shop on a retailer’s mobile...

Disruption in Sight for Postal Services and Beyond

The postal services industry has been largely tested by new mobile technology and the impact it’s had on consumer expectations. As an industry that’s been deeply reliant on traditional practices, current digital demands are pushing postal providers out of their comfort zone. It’s clear that current technological advancements have been steadily disrupting postal services, but no industry can remain...

Mobile Apps - Ebook

In 2015, mobile accounts for approximately 30% of all e-commerce transactions, one-quarter of which are driven by apps. Often dismissed as primarily an engagement tool, mobile apps are growing in popularity among mobile shoppers. In the US, mobile users spend 6x longer in apps than on mobile websites, while 65% of the time spent on mobile in the UK every day happens in apps. Today, mobile apps...

Fact Sheet - Improve Mobile Conversions with these UX do's and don'ts

As the mobile market continues to develop, consumers are increasingly expecting seamless mobile experiences that are well-designed and provide quick and easy task completion.  Created by mobile experts, our "Improve Mobile Conversions with these UX do's and don'ts" fact sheet exposes best-in-class mobile solutions that drive conversion.   DOWNLOAD FACT SHEET HERE

Industry Bites | July 2015

In this issue, get insights on how and when to leverage mobile apps, the growing potential of B2B in 2015 and the implications of deep-linking on seamless cross-channel experiences.

Factsheet - Web Accessibility

The Internet provides the majority of consumers with endless information and the ability to make seamless transactions. However, an estimated 1 billion people live with disabilities that often bar them from enjoying the full range of features our digital society offers. Brands that do not embrace accessibility and provide tools to help even the disabled browse effectively risk excluding a...

Mobilegeddon – Tempest in a Swimming Pool

By: Roland Campbell, Director of Solution Engineering   Like many hyped tech problems, Mobilegeddon was more media frenzy than disaster. Mobilegeddon was a name given to the search ranking change Google announced on March 21st. For the first time Google was very detailed in the specifications for the impact of its new search algorithm.  If you did not have a “mobile friendly” site, your search...

Industry Bites | June 2015

In this issue, take a look at the holiday shopping forecast for 2015, the opportunity in holiday retail for wearables and mobile payments, and the significance of "mobile friendly."

Global Accessibility Awareness Day: Optimizing the Web for All

Whether seeking a last minute flight or browsing a favorite retailer’s selections, the Internet provides the majority of consumers with endless information and the ability to make swift, seamless transactions. However, an estimated 1 billion people live with disabilities that often bar them from enjoying the full range of features our digital society offers. In the US alone, 74.6 million people...

Web Accessibility - Infographic

Disability affects millions of families worldwide. This doesn’t stop 38% of Americans with disabilities surf the web, however 20% of them say that their impairment makes web browsing challenging.  This is why organizations should prioritize the accessibility of their digital experiences, to make them available to everyone. View our infographic for more info and tips to   make your website...

Industry Bites | May 2015

In this issue, learn why multichannel performance remains a top priority, how to apply B2C best practices to B2B mobile strategies, and what the near-term potential may be for wearables.

Industry Bites | April 2015

In this issue, learn about the current state of m-commerce abandonment worldwide, explore the effects and ramifications of cart abandonment across industries and get tips on improving UX for conversion optimization.

Retail Touchpoints Interview

  Mobile has unlocked countless opportunities for brands to reach their customers in new and creative ways. At the same time, it has challenged marketers to find the budget and resources to publish campaigns on a variety of different channels. The advent of mobile has meant that marketers must publish more complex campaigns on a faster development timeline. With a mobile marketing tool...

How to Be Ready for Google's Mobile-friendly Ranking

On April 21, Google will start to rank search results based on the mobile-friendliness of the site. Are you ready for this important change? In short, here's what you need to know about the new ranking approach: Mobile sites must allow the GoogleBot to crawl the mobile site  All pages on the site need to be mobile-friendly (I.e. Viewport is set)   Websites not properly optimized for mobile will be...

To no one’s surprise, mobile is a major aspect of “The Digital Economy”

“Personal computers might have heralded the rise of the digital economy, but it is mobile devices – principally smartphones – that have sent it into another dimension, helping to embed technology into almost every aspect of our lives.”   This blunt, unarguable statement forms the opening of the lead article in a special report called “The Digital Economy,” which appeared as a supplement in The...